To spur success and save a local business, Graphic Designer Joshua Uzzell interned with Be More Sugar to create a logo and packaging concepts to renew its appeal.
During the branding process, Uzzell focused on designing a color palette that was distinct amongst other bakeries. To do this he sought inspiration in Be More Sugar's cocktail-cupcake selection; which were sweet, edgy, and inherently for adults. The resulting color palette created a distinct tone for the hand-lettered logo, custom icons, and patterns he created.
Roles: Creative Direction, Graphic Designer